Educating Your Prospect and Clients By EMail
One of the easiest ways to build and strengthen a relationship with your clients and prospects is to remain visible to them. If they don't hear from you for months and months, you may not be maintaining the top-of-mind awareness often needed to keep your competion at bay.
Don't know what you would to say to your prospects and clients on a regular basis? A surprisingly easy way is to take an education approach. Provide value, explain how they can receive the maximum benefits from your products and services. Never use your correspondence as a high-pressure sales pitch.
Important to r emember is that even though you may be doing business with a company, relationships are build with people. People have needs and wants and they appreciate knowing more about the solutions that will either make doing business with you easier or how they can leverage the information to improve their business.
These people have given you their permission to contact them by e-mail when they "opted in" (more about "opt in" later). It is now your job to cultivate this relationship and provide good high-value information. This is a great service to your clients, prospects and to your bottom line.
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