Building Lists

The chance are that if you have serious thought about marketing a product or service online then you have thought about e-mail marketing.

Also, if you are like many people that I know you have not done very much because you have to start at the beginning. On day one you have no autoresponder system, on day one you have no subscriber forms or database and on day one you do not have the free offer to attract subscribers and you do not have the e-mail content. It looks hopeless and you do not start.

However, there are three great technologies that all work together so that you can not only get started easily but you can also make progress fast.

I also want to point out that there are no shortcuts. You could buy or rent a list. This list would not be worth very much if you did no pay much for it and it would be expensive if it was a good one for your business. Also the good one are not for sale you may be allowed to rent the list which means that you do not really own it.

If you take the time to build your list then do not sell it or rent it out. Protect your list and be kind to your list. Remember that the people of your list are real people with wants and needs and if our take care of them you will be rewarded.

The three technologies that will help you in multiple ways are:  

• Circle Sites

• Pay-Per-Click Advertising

• Autoresponders

Circle Sites

Circle Sites are niche focused websites that are set up and are content-rich on a specific topic for one specific market. Also, a suite of Circle Sites is usually set up so that text links can be set up between the sites and boost the page rank of each of the Circle Sites.

The content of a Circle Site is designed to speak directly and specifically to the visitor of a particular niche. The visitor will feel that the Circle Site has been set up specifically for him - which of course it has.

Pay Per Click Advertising

Pay Per Click advertising is a great way to get targeted traffic to come to your website. Think about it you write simple ads that are presented to searchers when a specific keyword or keyword phrase is placed into the search field of a search engine. Essentially people are looking for your product or service when they search for you based on the keywords associated with your ads then your ads are displayed.  

Therefore, only targeted traffic comes to your site. People are there because they desire to be there.

Autoresponders

A modern autoresponder system can perform a number of important tasks. Here is a summary:  

• It can allow the creation of subscriber forms

• It will automatically populate a subscriber database with the names and e-mail addresses of the people that fill out the form.

• It automatically sends out a thank you and confirmation e-mail.

• It allows the sending of a series of e-mails

• It keeps track of sending, opens, bounce backs and click through rates.

• It can send a mail to many as easily as to one.